With the Meta Quest 3 digital actuality headset releasing tomorrow, it looks as if Meta is trying to observe in Apple’s footsteps with the Apple Imaginative and prescient Professional. In a race to dominate the VR scene, Meta could have course-corrected earlier advertising and marketing and design plans for its follow-up headset (at the moment codenamed Ventura – a barely ironic title…) in response to the Imaginative and prescient Professional, presumably even eradicating the headset controllers to scale back prices.
In line with Mark Gurman by way of his Energy One e-newsletter, an individual inside Meta urged that Meta “is within the ‘afraid of Apple stage’” and that Meta is investing quite a lot of effort and time to enhance its VR merchandise in addition to shifting focus away from the metaverse.
The Verge notes that Meta’s massive purpose with the Ventura headset is to chop prices as a lot as doable and supply a decrease asking value for a great headset. The Quest 3 is already less expensive than the Imaginative and prescient Professional, and in line with Gurman Meta could also be ditching controller bundling to assist lower down the value even additional for its subsequent headset.
Gurman means that customers will have the ability to determine to make use of simply hand gestures or buy the controllers individually. For comparability, Apple’s headset doesn’t really include devoted controllers – it depends solely on gesture controls tracked by way of its exterior cameras, though you’ll be able to all the time join a third-party controller or one other Apple system (like a MacBook Air) for management enter.
Should you can throw your self again in time slightly and bear in mind the unique reveal of the Apple Imaginative and prescient Professional, you’ll most likely bear in mind considering “absolutely they’re not charging that a lot for the headset?!”
So, the truth that Meta is prioritizing affordability with the Quest 3 is a great transfer to get forward of the curve. If the corporate is ready to make the Ventura headset (Quest 4? Quest Neo? Who is aware of) massively extra inexpensive than the Imaginative and prescient Professional – and make sure that it could actually carry out competitively in opposition to Apple’s providing – then Meta really has an excellent shot at securing the highest spot within the VR world.
