HomeTechnologyReport: Apple mulling bid for NFL Sunday Ticket package

Report: Apple mulling bid for NFL Sunday Ticket package

Enlarge / Derek Wolfe #95 and Von Miller #58 of the Denver Broncos have fun after Wolfe sacked Tom Brady #12 of the New England Patriots within the AFC Championship recreation at Sports activities Authority Discipline at Mile Excessive on January 24, 2016 in Denver, Colorado.

Dustin Bradford | Getty Pictures

The previous 20 years have seen Apple rework itself from a maker of high-priced computer systems to a {hardware}, software program, and leisure Goliath. Stay sports activities could also be subsequent on the agenda—in keeping with a report in Entrance Workplace Sports activities, Apple is eying a multibillion-dollar bid for the Nationwide Soccer League’s Sunday Ticket bundle.

Sunday Ticket, which broadcasts out-of-market NFL video games, has been carried by Directv since its launch in 1994. The rights to Sunday Ticket expire after the 2022 season, and with Directv hemorrhaging each subscribers and cash, Sunday Ticket goes to have a brand new residence for the 2023 season.

Along with promoting the rights to Sunday Ticket, the NFL can also be in search of an funding companion for NFL Media, which incorporates the league’s web site, NFL Community, and NFL RedZone. Apple would additionally change into a minority shareholder in NFL Media, along with getting the streaming rights to out-of-market NFL video games.

Final 12 months, the NFL locked up its present broadcast companions into new contracts totaling $9 billion yearly. Amazon additionally secured rights to the Thursday evening slate of video games for one more $1 billion per 12 months.

Apple might want to pay dearly to get in on some NFL motion. Not solely does the expiring Sunday Ticket settlement price Directv $1.5 billion yearly, however a few of the league’s broadcast rightsholders noticed their prices virtually double underneath the brand new contracts, which run via the 2033 season. Add a 49 p.c stake in NFL Media to the equation, and Apple would certainly be paying north of $3 billion per 12 months for a enterprise partnership with the preferred skilled sports activities league in america.

That is chump change for a corporation with over $200 billion of money and securities available.

Whereas Apple has additionally been in negotiations with Main League Baseball to stream weekday regular-season video games, a take care of both the NFL or MLB would mark its first foray into reside sports activities. With the likes of Netflix, Hulu, HBO Max, and Amazon Prime always churning out new scripted programming, streaming reside sports activities would give Apple one other option to differentiate itself from the competitors, ensuing extra subscribers… and extra money.



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