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HomeTechnologyThe Problem with Jon Stewart cancellation highlights a problem for Apple’s content

The Problem with Jon Stewart cancellation highlights a problem for Apple’s content

Enlarge / Jon Stewart on his Apple TV present.

Apple

Jon Stewart and his weekly speak present The Downside with Jon Stewart are out at Apple, based on experiences from The New York Instances and Selection. Apple canceled the present simply weeks earlier than its third season started taping. Its cancellation sheds some mild on the battle of priorities Apple faces because it leans extra into content material somewhat than simply promoting instruments, platforms, and devices.

The New York Instances article cites “a number of individuals with information of the state of affairs,” saying that staffers engaged on the present have been instructed on the finish of the day Thursday that it might not transfer ahead.

The rationale for the shift? Stewart and Apple executives “had disagreements over among the matters and visitors,” the sources stated. Particularly, they claimed Stewart instructed staffers that Apple execs took challenge with deliberate programming associated to each China and synthetic intelligence, and famous that with the 2024 US election developing, there may need been extra alternatives for disagreement then.

Apple does a lot of its enterprise (each in manufacturing and gross sales) in China and has invested closely within the nation’s infrastructure. Relating to China, Apple execs could have been apprehensive that Stewart’s deliberate commentary may alienate clients or companions within the nation.

As for AI, Apple has more and more targeted on AI for software program options on the iPhone. Primarily, it makes use of machine studying to drive issues like search strategies, images, and palm detection. There have additionally been rumors that Apple plans to get into ChatGPT-like massive language fashions, which have been extra controversial.

We’re simply participating in knowledgeable hypothesis concerning the particular reasoning, although; Apple declined to touch upon the NYT story.

The present’s cancellation is indicative of the sorts of challenges house owners of platforms (like Apple, Amazon, Google, and others) face when they’re producing content material, too. Apple TV+, the iPhone, and different Apple merchandise are utilized by a variety of individuals, and investing in content material that could be contentious for key clients or companions may create huge issues for the corporate’s general enterprise.

It is also half of a bigger sample of streaming companies battling the speak present format. There have been quite a few makes an attempt, however most (speak reveals like Netflix’s Norm Macdonald has a Present) haven’t been vastly profitable—partly as a result of the enterprise mannequin of streaming TV is as a lot concerning the long-term worth of content material as it’s about timeliness, and speak reveals are inclined to give attention to matters du jour.

The Downside with Jon Stewart was Stewart’s first return to internet hosting a TV present since his much-praised and extensively watched tenure on The Each day Present resulted in 2015. Stewart has not but introduced any future tv plans.

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