HomeScienceWendy’s says ‘dynamic’ pricing won’t tack surge pricing onto your nuggets

Wendy’s says ‘dynamic’ pricing won’t tack surge pricing onto your nuggets

Earlier this month we issued our fourth quarter and full yr 2023 earnings outcomes and included an replace on investments we’re making in our digital enterprise. One initiative is digital menuboards, that are being added to U.S. Firm-operated eating places. We stated these menuboards would give us extra flexibility to alter the show of featured gadgets. This was misconstrued in some media experiences as an intent to boost costs when demand is highest at our eating places.

We have now no plans to do this and wouldn’t increase costs when our prospects are visiting us most. Any options we might check sooner or later can be designed to learn our prospects and restaurant crew members. Digital menuboards may enable us to alter the menu choices at completely different occasions of day and supply reductions and worth presents to our prospects extra simply, notably within the slower occasions of day. Wendy’s has all the time been about offering high-quality meals at an ideal worth, and prospects can proceed to anticipate that from our model.



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